"God Wills It!": The Spark
In 1095, the Byzantine Emperor Alexios I sent a desperate plea to the West for help against the invading Seljuk Turks. Pope Urban II responded with a sermon that changed history at the Council of Clermont.
He called upon the knights of Europe to stop fighting each other and turn their swords toward the "infidels" in the East to reclaim Jerusalem. The crowd erupted with cries of "Deus Vult!" ("God wills it!").
The response was overwhelming. Peasants, princes, and knights alike sewed red crosses onto their tunics—the word "crusade" comes from the Latin crux (cross). They believed that dying in this holy war granted a plenary indulgence—immediate forgiveness of all sins and a ticket to Heaven.